AT&T's David Dorman
Lets start with David W. Dorman of AT&T (T, news, msgs). This one is almost too pathetic to make fun of. Though its true he inherited a junkyard dog of a company from the overrated prior chief executive, C. Michael Armstrong, he hasnt done a thing to improve Ma Bell in the past two years. With such an immensely well-known brand name and legendary research and development team, you would think that Dorman could make his company synonymous with the global growth of networking as a way of life.
Yet he appears to be pushing the company ever deeper into the background, outsourcing its wireless business in an expensive deal with Sprint, losing the price wars on bundling home wire line and broadband services to the more aggressive Baby Bells and the formerly bankrupt MCI, making its long-distance plans more ridiculously complex than ever, experimenting with a high-quality-but-high-cost enterprise strategy, pursuing Internet-based telephony too slowly and timidly -- and now, through no fault of its own, losing its local phone service connection in the recent court battle over FCC unbundling rules.
Since Dorman, who was once a Bell system wunderkind, has taken the reins, the value of AT&T shares have sunk about 60% -- which has been kind of a cool feat, since they had fallen about 60% in value in the three years prior to his installment. The stocks 5.8% dividend is a nice start on a return, but Dorman needs to find a way to grow the business -- not just cut expenses -- to keep capital losses from making the yield immaterial. Revenues have been down every year since 2000, and earnings-growth trends are negative.
Hewlett-Packard's Carly Fiorina
Its fashionable these days to suggest that Hewlett-Packard (HPQ, news, msgs) CEO Carly Fiorina is a genius for improving results slightly in the past couple of quarters, but lets be frank: Shes not. Not even close. Under her egotistical direction, a company that was once a paradigm of Silicon Valley entrepreneurship has simply failed to make any progress at enhancing shareholder value. It is now trading at the same value as it did in 1995. Almost 10 years of marking time.
Fiorinas reign at Hewlett -- combined with that of the CEO just before her -- makes a great case study of exactly what not to do. They took a company that was fantastic at doing one thing (printers), and made it a company that is increasingly marginalized at that one thing, and truly lousy at everything else. Her stubborn, ill-conceived purchase of fading, unprofitable computer giant Compaq has utterly failed to deliver on its promise of making shareholders richer with a soup-to-nuts strategy. The printer business still brings in the majority of the earnings of the entire entity.
And yet because Fiorina decided to pick a fight with Dell (DELL, news, msgs) in the personal computer business, Dell has turned the tables and made a strategic decision to return the favor. Dell has steadily released a very nice suite of new low-cost devices made by
Monday, November 30, 2009
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Anyone who worked at HP during Fiorina's reign would not call her a 'genius.' In fact, she is known for destroying shareholder value and jobs:
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